Facebook ads are one of the fastest-growing advertising mediums online. With their extremely easy to use and great results, they’re becoming a popular choice for nearly all companies. However, setting up a campaign on Facebook can be somewhat of a challenge. Here are some steps you should take to make your first ad successful.
Before starting out with your campaign, it’s a good idea to build your list. You should have a wide range of leads that you can market to, rather than a targeted group of people. When they’ve been exposed to your ads, you’ll be able to draw in more interested prospects to your page.
Set up a landing page where potential clients can go and sign up for your lead list. Fill in the form with information about yourself, what you sell, and your company’s basic mission statement. Most opt-in pages should have an opt-out form at the bottom of the page, so people will not be discouraged from taking part in your campaign. You can include a link at the bottom of the page that will direct them to your opt-in form.
When people sign up for your lead list, add them to your new clients’ list. It is important to keep your lists updated regularly. People have the tendency to unsubscribe from newsletters or other lists if the information is no longer relevant. To keep them as a part of your new clients’ list, send out regular updates about the things you are doing. A customer base that is interested in the latest updates is far more likely to buy from you.
Now that you have a client base, you can begin running Facebook ads. The layout of the ads is usually very similar to how you would design a traditional ad, but it is a bit more simple. Your ads should be positioned to catch someone’s attention and build trust. If you have two or three different ads on your page, the chances of someone clicking through to your website will be higher.
Keep in mind that you want your ad to be the first thing people see on Facebook. This is why you’re going to want to advertise only on related pages. When a visitor gets a chance to interact with your ad, they’re much more likely to buy from you.
The next step is to test the ads. You can run several of them throughout the day to get a better idea of how the traffic is responding. Test different types of wording and ads to find the ones that have a better conversion rate.
Depending on the type of product you’re selling, you may want to start testing an ad for a month or so. Also, make sure you only have one ad with different images for each product. To keep the conversion rate high, you want to avoid spamming your site with a lot of ads.
After you’ve made adjustments based on your testing, you’ll need to submit your ads to Facebook. Your ad may appear immediately, or it may take up to 24 hours. The length of time you have to wait will depend on the particular rules of Facebook.
When it’s time to roll out your ads, you’ll want to provide your new visitors with a choice as to how they wish to pay for your product. You can use a one-time payment method like PayPal, or you can send people a check in the mail. It’s entirely up to you which way you choose to work.
The above strategy should get you going with your first Facebook ads campaign. If you follow these tips, you can expect to begin to see results within days.