Facebook Ads can be a powerful way to reach a large audience, especially with paid advertising. Facebook is the largest social networking site in the world and the platform on which businesses use to sell their products and services.

Whether you are an established company or a new startup looking to increase sales or generate publicity, Facebook can provide you with the opportunity to reach a large audience. With advertising revenue being the most lucrative part of any business, it is necessary that you start with the right approach.

By utilizing the right mix of pay per click (PPC) advertising and video marketing, you can greatly enhance your sales and exposure through Facebook. What is more, with Google, Yahoo, and MSN out there already, there are now many more sites that cater to niche and local audiences.

One of the best ways to get started with your Facebook campaign is by starting with an online form to capture the names and email addresses of potential customers. The idea is to convert these into sales and to keep in touch with your market, even after the sales transaction has been made.

Once you have taken care of this initial step, you can begin gathering information on your target groups. This can include demographics such as age, gender, location, education level, likes and dislikes, previous purchases, interests, and other data.

While your initial focus is on the conversion, you should eventually consider integrating video ads within your landing pages. Such ads can be as simple as a series of text links (preferably in-text), a call to action to download the application for free, or perhaps a series of mini-games.

As you get better at targeting, you can start posting more ads, which you have selected, to your relevant pages. You might start with Facebook Ads PPC ads, which will provide you with targeted traffic and more conversions.

While you are still finding out what works and what doesn’t, you can turn to your Facebook page and leave comments about your products and services. This is a great way to expand your own fan base and to build goodwill for your business.

With the aid of related Facebook groups, you can begin to build a following, which can then be transformed into direct sales by contacting your customers directly. There are also a number of niche groups where you can develop a following of interested consumers and then promote your products and services through the group.

There are a number of payment options available through Facebook Ads that may be useful to you. You can opt for a free ad unit, or for a pay per click campaign, or for an in-feed (or out-feed) model, all of which offer you the opportunity to advertise with small incremental fees and daily bids.

Facebook is a great platform to place your ads, and if you stick to the tried and tested methods of PPC and content, you will find yourself with a successful Facebook ad campaign. Keep in mind that as with all businesses, the more successful you are, the higher your chances of making a sale.