The term viral marketing seems to have a negative connotation due to its identification with the word virus, something that no one would want to catch ever. However, viral marketing is one of the most efficient tools made available to internet email marketers nowadays.
Viral marketing is an internet marketing tool that is made in such a way as to be capable of being passed on from one person to another. It is called viral due to its ability to be passed on to a growing number of internet users through email. Through viral marketing, an email message can reach thousands if not millions of people.
To the layman, viral marketing can be equated with network marketing or word of mouth. The use of viral marketing can be likened to a small fire but which catches everybody’s attention due to smoke which reaches every nook and cranny.
To be successful, viral marketing makes use of a product that has a universal appeal and which is freely and readily available to most people. Aside from easy transmission, the product must also be easily accessible to the receivers, for it to become viral.
Marketers who avail of viral marketing usually offer free products like e-book or e-videos which cater to the needs and interests of their target market. The product is usually passed on by the original target to his own set of friends or clients and the clients do the same until the product has reached millions of email users.
Viral techniques can be as easy as sending free email courses to target clients. Wanting their friends to benefit from the said service, the original targets pass on the free email courses until it creates a multiplier effect. Using email signatures can also increase traffic to your website. This is easily done by adding your website address and some comments below your name.
Offering free screensavers to computer users is also one way of creating an email database since those who want to download free screensavers are required to register using their email addresses. Once the client has logged in his email address, the internet marketer can do his job by sending emails redirecting the recipients to his website,
Setting up an affiliate program is also a viral marketing technique. This can be accomplished by allowing users to refer customers to your site and giving them a certain percentage for each sale. Affiliate programs can be easily searched on the internet as these sites are submitted to affiliate directories.
Other website owners hire people to participate in discussion boards and forums and require them to use signatures that are linked to their websites. This method is quite effective because people from all walks of life participate in the forums and most often, they are redirected to the signature link. However, make sure you use forums that are related to your website to keep the interest of the forum posters. To achieve the desired goals, you respond to questions affixing your signature link.
One of the best viral techniques is the use of articles to increase website traffic. Under this technique, numerous articles of different topics are created and are redistributed for reprint in other websites but with a resource box that serves as a link to the original website. This way, the website owner who lacks articles and materials for his website benefits from the free articles. On the other hand, the article owner gets to advertise his website link for free in exchange for the article.
Among the most popular articles are done it yourself articles, how-to articles, self-employment articles, and usually articles about beauty, health, and money. People will always be drawn towards anything that will give them the most benefit at little cost.
Having a good website is a start, but it is not the be-all and end-all of internet marketing. A website owner has to take advantage of email marketing tools to generate more traffic to his website. These marketing tools like the viral technique does not cost much but requires creativity and persistence.
Another method to increase website traffic is to exchange links with other website owners who have products that are different from your website. By agreeing to interlink your websites, both websites benefit from the exposure they will get from their own clients.
No matter what viral technique you have chosen for your email marketing, you have to make sure that you generate enough interest to increase traffic to your website.